Head Coach
Programming and barbell
Fifteen years on the floor. Writes every strength cycle in the building and tests it on himself first.
- Certified strength and conditioning specialist
- National level lifting coach
Strength and conditioning, Jacksonville
GET
STRONGER
Barbells, sleds, a rig that runs the length of the room and coaches who know your name and your numbers. No mirrors, no music you have to shout over, no contracts.
Show up /Lift heavy /Breathe hard /Come back tomorrow /Show up /Lift heavy /Breathe hard /Come back tomorrow /Show up /Lift heavy /Breathe hard /Come back tomorrow /Show up /Lift heavy /Breathe hard /Come back tomorrow /
How we train
ONE PLAN.
MEASURED.
Everyone in the room runs the same strength cycle, scaled to their own numbers. You test, you train, you test again twelve weeks later, and the board tells you the truth either way.
Conditioning is programmed against that, not on top of it, so the engine work makes the barbell work better instead of burying it. Nobody here trains hard and gets nowhere.
Barbell strengthOlympic liftingEngineHybridMobilityOpen gym
The week
FORTY EIGHT
COACHED SESSIONS
Class caps at fourteen so a coach can put hands on every rep. Book from the app. Sunday the doors stay shut and that is on purpose.
5:30am
Barbell Strength
Squat, press, pull. Percentage work off a tested max.
6:30am
Engine
Twenty minutes on the rower and the bike. Long, ugly, honest.
12:00pm
Lunch Lift
Forty five minutes, in and out, showered by one.
5:30pm
Barbell Strength
The morning session, repeated for the after work crowd.
6:30pm
Conditioning
Mixed modal intervals. Bring a towel and low expectations.
The staff
THREE COACHES.
NO CLIPBOARDS.
Every session is coached by a full time member of staff, not a member with a whistle. They are on the floor, not behind a desk.
Conditioning Lead
Engine and intervals
Came out of collegiate rowing. Builds the sessions that make the rest of the week feel easy.
- Exercise physiology degree
- Endurance coaching certification
Movement Coach
Mobility and return to lifting
Works with anyone coming back from a shoulder, a back or a long time away. Nobody gets rushed.
- Doctor of physical therapy
- Movement screen certified
0Members on the floor
0Coached sessions a week
0Across 200 reviews
0Percent still here at a year
Membership
PICK A LANE.
CANCEL ANY TIME.
Month to month, always. No joining fee, no minimum term, no conversation with a salesperson when you want out. The first week is free and you do not need a card to take it.
Open Floor
$89per month
The gym, the equipment and open gym hours. Program yourself.
- Full access during open hours
- All equipment, no queue
- Two guest passes a month
Unlimited
$159per month
Every class, every day, plus open gym. What most people are on.
- Unlimited coached classes
- Open gym any time
- Quarterly strength testing
- Programming app included
Semi Private
$320per month
Two sessions a week in a group of four, on a plan written for you.
- Two coached sessions weekly
- Individual programming
- Everything in Unlimited
- Monthly review
THE FIRST WEEK
IS ON US
Walk in, take every class you want for seven days, and decide after. Bring shoes and a water bottle. We have the rest.
1930 Kings Avenue, Jacksonville. Open 5am until 8pm.